News and Events Blog Smile Amazon You shop. Amazon gives. Amazon donates 0.5% of the net purchase price (excluding VAT, returns and shipping fees) of eligible purchases to the charitable organisation of your choice.AmazonSmile is the same Amazon you know. Same products, same prices, same service. So why not get in the habit of using AMAZON SMILE instead! SIMPLE!Support your charitable organisation by starting your shopping at smile.amazon.co.uk What is AmazonSmile? AmazonSmile is a simple and automatic way for you to support a charity of your choice every time you shop, at no cost to you. When you shop at smile.amazon.co.uk, you’ll find the exact same low prices, vast selection and convenient shopping experience as amazon.co.uk, with the added bonus that Amazon will donate a portion of the purchase price to your selected charity. How do I shop at AmazonSmile? To shop at AmazonSmile simply go to smile.amazon.co.uk from the web browser on your computer or mobile device. You may also want to add a bookmark to smile.amazon.co.uk to make it even easier to return and start your shopping at AmazonSmile. Which products on AmazonSmile are eligible for charitable donations? Millions of products on AmazonSmile are eligible for donations to charities by Amazon. You will see eligible products marked “Eligible for smile.amazon.co.uk donation” on their product detail pages. Recurring Subscribe-and-Save purchases and subscription renewals are not currently eligible. Can I use my existing Amazon.co.uk account on AmazonSmile? Yes, you use the same account on amazon.co.uk and AmazonSmile. Your shopping cart, Wish List, wedding or baby registry, and other account settings are also the same. How do I select a charitable organisation to support when shopping on AmazonSmile? On your first visit to smile.amazon.co.uk you need to select a charitable organisation to receive donations from eligible purchases before you begin shopping. We will remember your selection, and then every eligible purchase you make at smile.amazon.co.uk will result in a donation. AmazonSmile will occasionally contact you about donation amounts disbursed to your chosen charity or about the programme.